Competing Adsense Services

Pay per click advertising programs like AdSense, YPN and Chitika do rely heavily upon the positioning and design of their ads when it comes to performance - but another crucial aspect of them is ad relevancy. It's nice to have an official proclamation from Google about something AdSense publishers have been speculating about. Those proclamations are few and far between for the "lowly" AdSense publisher. I mean, we only earn Google half its multi-billion dollar income.

When Google updated their AdSense policies, there was a lot of confusion about the removal of the a certain part of the competitive ad policy, namely the one that saw the removal of the following: We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services. If you have elected to receive contextually-targeted Google ads, this would include all other contextually-targeted ads or links on the same page as Google ads.

I followed up with Google on the situation, to find out of the removal of the clause would mean that competitor's ads would be allowed on the same page as AdSense, provided they didn't resemble or mimic AdSense ads, and that the AdSense terms would eventually be updated to reflect this policy change. And the answer is yes!