programs like AdSense, YPN and Chitika do rely heavily upon the positioning and design of their ads when it comes to performance - but another crucial aspect of them is ad relevancy.
It's nice to have an official proclamation from Google about something AdSense publishers have been speculating about. Those proclamations are few and far between for the "lowly" AdSense publisher. I mean, we only earn Google half its multi-billion dollar income.
Conventional business wisdom dictates that the more of something you sell, the more money you make. If you make ten bucks on an item and sell five of them, you make fifty dollars. Sell ten and make a hundred. That just makes sense. A high CTR will often lower EPC, but you will still earn more overall. However, with a lower CTR of, say, 2.5%, if you earn $50 per hundred clicks, that translates to $0.50 per click. You're still better off maximizing your pages for high CTR.
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