programs like AdSense, YPN and Chitika do rely heavily upon the positioning and design of their ads when it comes to performance - but another crucial aspect of them is ad relevancy.
In contrast to the CPC Model, which seeks to drive a high volume of traffic to the advertiser, the still-emerging CPA model provides action/acquisition opportunities by offering financial incentives to publishers. Incentives are solely based on actions such as acquiring qualified database entrants, driving sign-ups, downloads, inquiries or ultimately acquiring paying customers.
CPA is considered to be an optimal form of advertising from the advertiser's point of view, since the entire burden of responsibility is on the publisher. So let's look beyond CPC to explore the opportunities offered by the CPA (Cost per Action/Acquisition) model. All the big search engines, including Google, are considering adopting CPA.
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