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2009/07/10

The Connection between Mount Everest and Social Interactivity

How does a social media expert makes the difference? Here are my three rules:

1. Make sure their claims are backed up by their numbers.
2. Make sure they have been where you want to go.
3. Make sure they know how to replicate their success.

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2009/06/24

The Connection between Fame and Truth







 You can't borrow your way out of the Debt


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The Connection between Branding and Gurus


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 The Connection between Branding and Gurus


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2009/06/08

The Connection between Business and Communication

My Cyber Social MapImage by frankdasilva via Flickr

  Embed, Project Management and Babyboomers - Feedback: @Digital (1)!
The concept behind Google Wave is to unify communication on the web. It’s a hybrid of email, web chat, IM, and project management software. It features the ability to replay conversations because it records the entire sequence of communication, character by character. Because of this, discussions are also live in Google Wave: you will see your friends type character-by-character. The features don’t stop there, either. Google Wave also supports the ability to drag attachments from your desktop into Google Wave. It loads that file and sends it immediately to anyone in the conversation. It’s also embeddable, so you can embed Google Wave conversations on any blog.
Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files. Google Wave has a lot of innovative features. Real-time: In most instances, you can see what someone else is typing, character-by-character. Embeddability: Waves can be embedded on any blog or website.
Social media has overtaken pornography as the number one online activity. Facebook added 100 million users in less than a year to top the 200 million user mark. If Facebook were a country, it would overtake Indonesia as the fourth largest country in the world by September at this pace. Social media's growth is now being aided by the Baby Boomer generation. The fastest growing segment on Facebook is composed of females age 55 to 65 as they try to better connect with their kids and grandchildren. Heck, even the Pope has joined Facebook, launching a social media connection site. Consumers are looking to peers for recommendations on products, services, health issues, and more via social media. Successful social media marketers will function more like entertainment companies, publishers, or party planners rather than as traditional advertisers. The overall achievement of individuals and companies will be largely dependent on their social media success. These principles should help guide you to social media success.
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2009/04/14

The Connection between Sales and Social Interactivity


  Time, Strategy and Twitter - Feedback: @Digital (1)!
People use Twitter, Facebook and YouTube to form associations with others that share the same personal or professional interests. Millions of people are using these sites to keep in touch with their families and friends. Now companies are jumping on the bandwagon and incorporating social networking sites into their marketing campaigns. Although, social networking is relatively new, it is gaining status as a new way for companies to effectively market their products and services. Because it is interactive cost effective and the ability to market 24/7. Regardless of what social networking site your company decides to join, all of them will enable you to foster a closer relationship with your customers. Social networking can be implemented into your organization’s marketing campaign because it is free. The only investment required from companies is their time.
To survive the current economic downturn as an importer or exporter, as well as cutting costs, you also need to grow your revenue where possible. Apart from keeping your current customers, the next goals are to increase you customer base and/or perhaps find more cost effective suppliers. The most popular and fastest growing Social Media that can be leveraged by business are Facebook, LinkedIn and Twitter. Businesses that adopt these technologies will have the jump on their competition. Developing a strategy combining these three forms of Social Media can develop three powerful networks without any financial outlay.
Unless you’ve been hiding under a rock you’ve probably heard someone enthusiastically talk about Twitter. You many know that it is a web 2.0 social media thingy. You may also have made the mistake of writing Twitter off as simply being the next MySpace and being of interest only to text-message obsessed teens. Watch this video to see exactly why Twitter is a great relationship buiding tool, and keep watching all the videos in this series to learn how you can incorporate it into your Real Estate investing business.
The savvy online shoe retailer Zappos has been more fortunate. By allowing staff members as well as the CEO, Tony Hsieh, to Twitter, it has helped to maintain its reputation for customer service and generate sales through repeat business. But are any other companies benefiting from the explosion of social media?
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